I back vertical AI founders
& make them impossible
to ignore.
VC at Bluepointe Ventures. Technical enough to know what’s real. Creative enough to nail the story. Analytical enough to shorten sales cycles. Previously shaped product narratives at Salesforce, Rippling, Moveworks, and Tome.
Bluepointe Ventures/Fund IV — Vertical AI
We invest in pre-seed and seed-stage companies building workflow-embedded vertical AI in structurally inefficient industries. My operator background in product marketing gives the fund a unique lens on go-to-market, positioning, and what it takes to win in crowded categories.
Multiple
70% seed_moonshots
Core seed investments in vertical AI with breakout potential.
15% mustangs
Co-created companies engineered for fund-returning outcomes.
15% growth
Follow-on into winners for quicker returns to enable recycling.
The Mustang Strategy
We co-create 2–3 companies at formation with significant ownership, targeting $150–300M strategic exits over 5–8 years. A single Mustang has the capacity to return an entire $50M fund.
target_profile
Workflow-embedded vertical AI in structurally inefficient industries. Revenue-led scaling with controlled capital intensity. $15–20M ARR at maturity.
ownership_first_design
Originate thesis internally, recruit aligned operators, and secure precision ownership at formation. We structure companies, not just invest in them.
return_math
$150–300M exit × ~20% ownership = $30–60M return per Mustang. Reduces dependency on tail outcomes.
pilot_success
Dentira — $15M+ ARR, profitable, minimal dilution, 22X+ seed valuation and growing.
Tome/Tome 2.0 Launch
Led the full go-to-market for Tome’s reinvention as an AI-powered sales assistant. Owned positioning, website copy, launch video scripting, and a long-form manifesto that defined the product’s new direction.
Moveworks/Brand & Messaging
Drove the 2023 brand messaging refresh, built the company’s flagship “Intro” deck, and created the technical positioning for the Moveworks Intelligence Engine.
Moveworks/“Make Work Magic” Campaign
Created the concept and copy for Moveworks’ integrated brand campaign spanning billboards, newspaper ads, and video.
Moveworks/Sales Collateral, Events & Content
Built the full sales enablement toolkit — product decks, launch plans, datasheets, thought leadership for CIOs — plus led content strategy for events, video series, and blog.
AI Explained Series
Video series and SEO-optimized glossary driving organic traffic.
→ view_glossaryCustomer Stories
Produced compelling customer proof points like the Jamf productivity story.
→ watch_videoCIO Thought Leadership
Created content positioning Moveworks’ CEO as a GenAI thought leader for CIO audiences.
→ watch_videoMoveworks for HR
→ read_postMoveworks API
→ read_postMultilingual + Web
→ read_postVirtual Agent Metrics
→ read_postSalesforce/Salesforce Einstein
Owned product marketing for Einstein — Salesforce’s AI platform. Built the core messaging framework, sales enablement materials, Dreamforce keynote content, website copy, and use case microsites. (Much of the external-facing content was retired with the rebrand to Agentforce.)
anamiva
An e-commerce brand I started with my father and brother to help those affected by IBS build “gut wealth.”
anamiva/Building Gut Wealth
My father was diagnosed with ulcerative colitis. After years of prescription medication making things worse, he turned to all-natural supplements from the eastern world — turmeric, probiotics, and digestive enzymes changed his life. Our goal is to bring the same level of relief to the 20% of the US who have IBS.
Distribution Moat
A podcast and newsletter on the quest to master the PMM craft. Deep dives into positioning, competitive intelligence, and what makes great product marketing.
Distribution Moat/The PMM Podcast
I love product marketing — and to make sure I’m continually on the quest to master the craft, I started a podcast and newsletter. Deep dives into positioning, competitive intelligence, and what separates good PMM from great.
PMM Consulting
Helping Series A/B founders nail their messaging, positioning, pricing, and go-to-market strategy.
Advisory/Startup Advisory Work
I spent time helping early-stage founders with messaging, positioning, pricing — you name it. Here are some of the companies I’ve worked with.